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Showing posts with label Retail. Show all posts
Showing posts with label Retail. Show all posts

Sednaoui Al Khazendar / Contrast Designs

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Contrast Designs presents their development for the competition of the rehabilitation of “Sednaoui Al Khazendar,” a building in the midst of two historic periods of ’s history. It stands as a relic of ’s history, below which the bustle of everyday life, of car traffic and street vendors, fills the space.
More on competition entry after the break.
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The architects established three concepts that framed their approach to the rejuvenation of “Sednaoui Al Khazendar.” The first of approaches was to make the building more accessible to pedestrians by re-routing traffic away from the building. This promotes pedestrian activity and removes the nodes where intersecting traffic dominated. The plan creates a loop around the pedestrian grounds and the building thereby creating new traffic flows to Attaba Square. The new ‘Khazendar Urban Walk,’ as it is called, will provide a vibrant commercial, cultural and recreational pedestrian axis that can accommodate numerous activities and allow for different festivities.
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The second strategy that attributed to the rehabilitation of the building and its surrounding site was to develop the extended pedestrian space, known as the Market al Khazendar. The front square is elevated extending the ground surface to an underground plaza that will act as an event space, entrance foyer, and a micro-climate cocoon. This large open space covered by an elevated perforated carpet hovering seamlessly on slender steel columns, becomes an extension to the Khazendar square existing plaza and a representation of the continuous dialogue between the building and its urban surrounding. It is designed to house a vendor market as an extension of the exterior spaces and reflection on what the space was prior to the intervention.
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The final strategy is the redesign of the Sednaoui Al Khazendar building itself. The architects approached this as an opportunity to establish tactile connections to the present and developing state of the city rather than preserve the building in its frozen historic state. used the architectural structure as a framework for building new programmatic functions into the old buildings, rejuvenating it from the inside out with functional, technological and environmental solutions. Rather than embrace the initial design intent for the building as a commercial mall, the architects decided to re-evaluate the meaning of a mall as a market and exchange of ideas and crafts. The craftsman artist plays a central role in the development of the program which will house a variety of creative people who have the opportunity to work, exchange and exhibit their work. A reunification in the modern world of manufacturing and selling.
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The spatio-programmatic modules of the structural grid and the orientation provided by its vertical and horizontal elements are integrated as part of the identity of the Al Khazendar building. The distribution of these flexible modules is done according to the logic of compatibility and balance of the solid and void spaces The modules are arranged in order to activate and engage the solid elements to be defined by program and the spaces in between. These voids provide catalysts for artistic innovations, for use as exhibition and meeting spaces, all of which are free to be defined by the public. The atrium of Sednaoui will be place for continuous temporary events and exhibitions, and shall remain in a state of constant flux and transformation. On the other hand, the roof of the building is to become glazed, a concept of materiality that will provide much higher quality of natural lighting in the interior of the building, simultaneously providing a greater energetic efficiency but also an unprecedented atmosphere. This roof is then complimented by several recreational activities taking place on it, from temporary exhibition opening and events to permanent restaurants and cafes.
Architects: Contrast Designs
Location : ,
Project : Competition for the Rehabilitation of ‘Sednaoui Al khazendar’ Building and the Urban Design and Harmony of ‘Al Khazendar Square’
Project Team: Tamer Nader, Kareem Hammouda, Mazin A.Karim, Jovan Ivanovski, Radwa Al Fayoumi, Sayed A.Mohse, Loai Nabil, Hussein Farid, Mahmoud Al Fadali
Year : 2010
Status : Honorable Mention Prize

French Perfume House Diptyque / Special Projekt

Architects: Special Projekt
Location: ,
Project year: 2010
Photographs: Courtesy of

Design Studio has created a unique retail space for luxury French Perfume House Diptyque in ’s foremost department store Liberty of .
Their vision for the design of the store was to unify the iconic Liberty and Diptyque brands in a highly designed space. drawing heavily on the brand’s design heritage we’ve created a special diptyque retail experience which remains true to their brand proposition of discovery, creativity and distinction.
Influenced by the three founding partners passion for design, artistic expression and constant drive to demonstrate creative expression, our design looks to capture the essence of this creative heritage, while positioning Diptyque as a luxury brand with innovative vision.
They reference throughout their design the physical and structural dna of the brand to create a special design platform with each element expressing heritage, potential and quality to ensure a unique consumer experience and retail concept for Diptyque.
The focal point in the space is the product showcase created by merging the iconic ‘Choriambe’ fabric design of diptyque founder Christiane Montarde-Gaurot and the signature ‘needingworth’ fabric design from Liberty to create an inspiring and eye- catching design feature. Around 6000 pieces of formica have been individually laser cut to replicate a stylised screen version of the ‘Choriambe’ design. On the reverse of the screen the charming ‘needingworth’ pattern has been printed on bespoke laminate. Hundreds of individually laser cut peep holes provide viewing points through the screens onto the mirrored back wall, reflecting the liberty design back at the viewer and into the space. The result is a fusion of two iconic designs to create a layered effect of reflective colour, pattern and texture throughout the space.
Christopher Robinson Creative Director of comments, “We are thrilled to have worked on such a spectacular project. Our vision for the design of the store was to unify the iconic Liberty and Diptyque brands in a highly designed space. Working with Diptyque is an endless process of discovery and creative expression, with a sensational heritage and exceptional product range we have had the opportunity to creatively reflect the brand through this design platform’
Building on the special relationship between Liberty and Diptyque, fabric and wallpaper motifs were a central theme of the design. Additional design features in the space include beautifully crafted bespoke showcases on cabriole legs to display the Diptyque range to perfect effect, while throughout the space they have developed multiple design platforms, from wonderful clustered island tables to a bespoke chandelier made from 52 sandblasted mini Diptyque candle holders hung beneath a stunning distressed copper pressed tin ceiling. An ‘objet ‘d art’ wall features lovingly restyled retro furniture and an artistic distressed hand painted mirror below and acid washed Diptyque copper logo set into the classic Liberty ‘fan’ fabric design reprinted as a wallpaper, all stand as an artistic tribute to the brand.
 
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